Here is a potential survey question: "Studies have shown that consuming one alcoholic drink daily helps reduce heart disease. How many alcoholic drinks do you consume daily?" Reword the question so that it avoids the seven pitfalls. How many alcoholic drinks did you consume last night? How many standard alcoholic drinks do you consume daily? A study funded by the UK Medical Research Council, recorded a nearly linear associated between alcohol consumption and a higher risk of stroke. How many alcoholic drinks do you consume daily? How many bottles of beer, glasses of wine, and glasses of liquor do you consume daily? How many alcoholic drinks do you consume daily