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Here is an example of a Attribute Based Perceptual Mapping for Beer. But the axis aren't labeled yet. The analysis to come up with this
Here is an example of a Attribute Based Perceptual Mapping for Beer. But the axis aren't labeled yet. The analysis to come up with this information is an important first step for reporting of Attribute Based Perceptual Mapping. It is good to practice. How would you name vertical and horizontal axis?Which two attributes are most useful to describe the horizontal axis? Which two attributes are most useful to describe the vertical axis?
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