Here is mcqs type questions? anyone solve it.... 1.Which of the following is NOT the correct way to manage a sub-brand as a brand?

.Maintain the same identity as the parent brand.

.Maintain overall design integrity.

A separate marketing campaign is carried out when launching a sub-brand.

the sub brand must emphasize its special personality with a unique package design that is completely different from the parent brand.

2.Which of the following is NOT a correct method of brand extension?

As sales of Miller Lite increased, sales of Miller's leading brand, High Life, decreased.

A strong leading brand creates a strong portfolio.

Coca-cola life succeeded in strengthening its leading brand with a differentiated sub-brand strategy.

Global brands, including P&G, are reorganizing their brand portfolios with strategies to foster leading brands.

3. Which of the following is NOT the right way to maintain a consistent brand identity?

Tide kept the package color orange, and used a different color only for variant products that require special emphasis on ingredients.

Coca-cola uses three types of logos in various ways depending on the situation.

Pantene Pro-V broadcasts advertisements that convey the same message with different models depending on the region.

Amore Pacific's Ryo Shampoo has a unique design story and has been sticking to the packaging design for over 10 years.

4. Which of the following is NOT a brand management principle?

Sub-Brand is a variant.

Brands with high brand equity should be expanded.

Reinforcement of consistent brand identity increases brand equity

Global brands and national brands have different brand portfolios.

5. Which of the following is NOT Four common ideas about effective brand leadership?

Stimulate the sharing of insights and best practices across countries.

Support a common global brand-planning process.

Enjoy the economies of scale.

Execute brilliant brand-building strategies.

6. Which of the following statements about the Iconic brand is NOT correct?

Viral branding cannot create iconic brand.

Emotional branding cannot create iconic brand.

Iconic brand tries to resolve severe social conflicts.

Iconic brand plays a role as a cultural indifferent.

7. Which of the following statements about cultural branding is NOT correct?

Cultural brands have intensified cultural tensions.

Coca-Cola tried to heal racial, political and gender divisions.

Corona beer permeate the minds of those who want to escape from the repetitive routine.

When there is a drastic cultural shift, iconic brands must re-create their myth.

What is NOT a brand heritage characteristic?

Creating a powerful promotion

Building brand loyalty

Earning the consumers trust

Developing an emotional connection

9. Which of the following statements about the brand differentiation matrix is CORRECT?

Neutrals are Features that are both important to consumers and highly differentiated from those of competitors.

Antes are Features that are important to consumers but are provided by all competitors at similar level

Drivers have Features that are distinctive but do not drive consumers loyalty to brand.

Fools gold are irrelevant to consumers.

10. Which of the following statements about Brands drivers is NOT correct?

The most successful brands emphasize features that are both important to consumers and quite differentiated from those of competitors.

Holiday Inn Express hopes to distinguish itself by providing customers with the emotional benefit of feeling like a smarter business traveler

Westin Hotels & Resorts is trying to differentiate itself from Hilton, Marriott, and Sheraton by claiming to offer serenity and efficiency.

Four Seasons Hotels and Resorts tries to offer all the business services its customers might need.

11. Which of the following statements about emotional attachment to the brand is NOT correct?

Brands that are emotionally connected live long.

The cast members are a key differentiator for Disney's theme parks and reinforce the brand loyalty of its customers.

When customers feel that the company neglects them, they continue to use the brand.

The brands heritage or history can be a major advantage over competitors because it provides trust and emotional connection.

12. Which of the following statements about integrated brand communication is NOT correct?

The target of communication should not be limited to products but all business activities of the company and all contents produced by the company should be managed.

Companies must be persuaded and changed by audience participation.

Value must be created after communication made.

A company's consistent brand communication should move the emotions of the media.

13. Which of the following statements about Jeju Air's branding strategy is NOT correct?

Jeju Air benchmarked the successful LCCs.

As a brand building tool, Jeju Air signed with Big Bang a popular K-Pop guy-group with a strong following throughout Asia.

The biggest issue making was the plane-wrapping idea. A full-blown picture of the stars was used to wrap the Boeing 737.

Due to Jeju Airs branding activities, brand recognition and sales increased only in countries served by Jeju Air.

14. The following is a description of global branding cases. What is NOT correct?

Zara is committed to adjusting to a broad spectrum of consumers, spread across different cultures and age groups.

Ikea changed all the elements and the room sets vary from store to store in order to suit local traditions.

McDonalds has added some customized offers in almost all of the countries they have entered into, adjusting to the local desires of the consumers they serve.

AirBnBs dedicated localization department has made their services accessible around the globe.

15. The following is a description of the integrated marketing communication case. What is NOT correct?

Always's #LikeAGirl campaign has helped girls and young women strengthen their existing femininity.

Southwest Airlines' Transfarency campaign promoted the value customers will receive by choosing Southwest over other airlines.

Hyundai Card Purple considered all the packaging (envelope) of the card and the distribution (delivery).

Pedigree has changed from a company that makes quality dog food to a company that truly understands people who love dogs and shares their philosophy with them.

16. What is NOT a limitation of integrated marketing communication?

Different practitioners have different definitions of IMC

Contain narrower content.

Lack of theoretical consensus

Expanded to the level of company-wide management behavior.

17. Which of the following statements about brand power is NOT correct?

Advertising is of course important, but brand power is more important.

Even very similar products, even bottled water, can make a difference when it has brand power.

Strong brands with weak advertising does not grow their brand value.

Failure to properly perform consumer services at any level can harm the brand power.

18. Choose one brand you like the most from the brands you have learned in class during the semester and write the reason.