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Here is my analysis of Old Navy using the resource-based view. The resource-based view is a model that sees resources as key to superior firm
Here is my analysis of Old Navy using the resource-based view. The resource-based view is a model that sees resources as key to superior firm performance. If a resource exhibits VRIO attributes, the resource enables the firm to gain and sustain competitive advantage1 VRIO stands for valuable, rare, inimitable, and organized to exploit
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