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Here is some hypothetical information about the shampoo market in August 2019 for the U.S. market Market Share August 2019 Typical Consumer's Maximum Willingness to

Here is some hypothetical information about the shampoo market in August 2019 for the U.S. market Market Share August 2019 Typical Consumer's Maximum Willingness to Pay (cents/ounce) Price August 2019 (cents/ounce) Unit Cost (cents/ounce) Dove 27% 35 30 16 Aussie 25% 29 26 9 Suave 22% 26 23 10 Head & Shoulders 14% 22 20 9 Alberto Culver 12% 21 20 3

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