Here is the information for a gym membership:

Gym initiation fee is $$10$

The initiation cost to the gym is $$30($paying a staff member to do an

orientation, filling out paperwork, setting up billing, etc..$)$

Monthly membership fee is $$20/$month

The monthly 'variable' expense to the gym for each member is $$5.$ Gyms

are mostly fixed costs $($rent$,$ equipment$)$ but we will assume there are

some variable costs such as towels, cleaning, billing, etc...

Expected customer membership to last $10$ months

What is the LTV$($Life Time Value$)?$