HERE IS THE SITUATION.

With attendance plummeting by 50 percent in the past decade, a new, younger executive director was hired to reverse the trend. By understanding the importance of integrating new technologies into the marketing, delivery, and experience of the conference, she could connect with the younger potential members, make the conference meaningful to them, and improve the EVENT attendance and bottom line.

 

Moral of the story: Change, while never a comfortable thing to do is essential to move your mission, objectives and your impact forward. For many young people, the use of technology is the biggest driver of change.

 

1. What technology could the executive director use to improve marketing efforts?