Here you need to come up with a case study that can benefit from data science (e.g., a company/organisation) with a specific problem to work with and explain why you came up with this and why it is important to analyse this case.

Briefly mention what you expect to find by addressing this problem.

Here you need to connect with the literature. You can use reports, magazines, research articles.

The literature needs to be recent.

The literature that will convince the read that this "problem" or "case" is important and needs to be address should be from the last 5 years.