Here's a look at some of the technological tools organizations are using to streamline the selling process:

Social Platforms:

The explosion of social technology has given rise to a number of social media platforms for attracting and engaging new customers, a vital step in getting a customer into the sales funnel. Social media platforms provide opportunities for companies to "shake hands" with customers, engaging them in conversations about products and services for valuable insights that could lead to a sale. Unlike conventional sales, social media makes it possible to shake millions of hands from across the entire world all at once.

Cloud-based CRM Technology:

Customer Relationship Management systems are powerful tools designed to give organizations a holistic view of the customer relationship by integrating marketing, sales, and customer support. While traditional onsite CRM software has its merits, cloud technology takes CRM to a whole new level by freeing up employees from onsite computers and servers. When CRM data is stored in the cloud, it can be accessed directly from anywhere and at any time.

Mobile technology:

The proliferation of mobile devices, such as smartphones and tablets, has changed many aspects of the selling process forever. For customers, the ability to research, evaluate and purchase products and services online using this technology has transformed the buying experience. Marketers and sales teams should take that into account, since research shows 93% of consumers who use their mobile device to research prospective products and services end up making a purchase.