Here's your chance to put all of the social and digital marketing tactics we discussed to use. Lynx is free streaming service know as an AVOD (Advertising Video on Demand.) . In their model, the advertising impressions and app downloads are key for the business model. So the ongoing acquisition of users is the main objective.

Your challenge is to provide your digital/social strategy for the service. Taking your $100,000 budget for a 6 month campaign, put together a brief marketing spend. What platforms will you focus on (Facebook, TikTok, etc) and why? What allocations will you break down in the budget and what will those results produce? Note the CPM, CPC, and CTR for your plan against the spend and justify your vision.

1-2 pages, 12 pt font, single spaced, with tactics, platforms, spend, and results outlined, and an introduction and additional section discussing how the results will help the business