Hero packaging is an Australia eco-friendly shipping mailer provider. Although it has experienced steady growth in recent years, the growth was driven mainly through word-of-mouth from satisfied customers. The majority of the resources within the firm are invested towards serving existing clients, and the firm did not have enough resources to invest in marketing strategy and campaign. The current business objective of the firm is to grow its customer base more extensively, particularly targeting big business and large organisations. Drawing upon two theories learned throughout the semester in the unit, discuss ways the firm can achieve their business objective given the limited resources they have.

Here is the firm website: https://heropackaging.com.au/?gclid=EAIaIQobChMI2dDB4rfU6QIVVLaWCh1urgVcEAAYASAAEgLjq_D_BwE

The requirements of assessment is following:

1. Introduction (600)

- An overview of the problems / issues faced by the organisation, with relevant industry/market information.

- Provide a brief overview of the two theories that will be applied in your paper.

2. Theory 1

Discuss the relevance of the theories to address the problems / issues faced by the organisation

3. Theory 2

Discuss the relevance of the theories to address the problems / issues faced by the organisation

4. Conclusion

Provide practical steps for the organisation as to how they can address the problems / issues identified in section (1) based on the theories discussed in section (2) and (3)

Can you help me to identify the issues of this firm regarding marketing theories and concepts?