Hershey's description: "For more than 100 years the HERSHEY'S KISSES Brand has delighted millions of chocolate lovers With sweet goodness, from our classic KISSES Chocolates to the exciting new flavours we continue to add to the HERSHEY'S KISSES Brand product line. From everyday treats to special occasions like birthdays, weddings and parties to any holiday, chocolate lovers have made HERSHEY'S KISSES Chocolates a part of their lives." Question: The marketing mix is a set of tools, which a firm utilizes to implement its marketing strategy. Applying the concepts to Hershe 's Kisses, detail your understanding of the marketing mix by describing the 4 p's of th's offering. In your answer, illustrate how the company differentiates itself strategically from its competition