Question
Hewlett-Packard copiers You are a Hewlett-Packard sales representative. Your territory and customer group comprises colleges and universities throughout Ontario. One of your customers in the
Hewlett-Packard copiers
You are a Hewlett-Packard sales representative. Your territory and customer group comprises colleges and universities throughout Ontario.
One of your customers in the area is an Ontario College. The college has 4 campuses, and they're buying several copiers for multiple faculty and staff on all the campuses.
You're meeting with the head technology officer, who is responsible for the entire purchase process at this College.
You lead the conversation with this statement:
"Hewlett-Packard copiers are the fastest, most dependable & innovative copiers on the market."
Imagine yourself a HP sales representative. You have to create, from the above statement, each of an 1) example, 2) anecdote, 3) comparison, and 4) analogy to make this statement more interesting, compelling and understandable for the buyer.
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