Hey Cupcake is an awesome bakery, with several locations that include food trucks and a brick-and-mortar shop, and they have wanted to start selling their creations more broadly. I was brainstorming with them one day about this and thought they could start small through some type of home delivery service (genius, right?). The problem is that, while they are great at running their current locations, they really have no expertise or capabilities to create such a home delivery venture. But, if they were able to leverage a food delivery market channel (including expertise and capabilities, such as Farmhouse Delivery) then they could possibly create what we would call a(n) ? O supplier network O quick-response system O direct channel O intensive distribution strategy O strategic channel alliance