Question
Hey. I have a paper due wednesday, where I have to talk about B2B segementation in terms micro and macro segementation. My assigned company is
Hey.
I have a paper due wednesday, where I have to talk about B2B segementation in terms micro and macro segementation. My assigned company is McKinsey. Due to them having a NDA with a lot of their clients its kinda hard to know how they segment. I have found 4 clients for sure, which is
- Best Buy
- Lowlaws
- US Postal Service
- The US department of defense
Can you help me define the micro and macro segmentation strategy McKinsey uses?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
