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Hey. I have a paper due wednesday, where I have to talk about B2B segementation in terms micro and macro segementation. My assigned company is

Hey.

I have a paper due wednesday, where I have to talk about B2B segementation in terms micro and macro segementation. My assigned company is McKinsey. Due to them having a NDA with a lot of their clients its kinda hard to know how they segment. I have found 4 clients for sure, which is

- Best Buy

  • Lowlaws
  • US Postal Service
  • The US department of defense

Can you help me define the micro and macro segmentation strategy McKinsey uses?

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