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Hey, I need your help with the following:- Congratulations, you have just been hired as a Brand Manager for Pepsico. As the brand manager, you
Hey, I need your help with the following:-
Congratulations, you have just been hired as a Brand Manager for Pepsico.
As the brand manager, you now have to determine where to invest $10 million dollars and in which brand.You must present your idea to the CEO and President of the company so make sure your ideas are clear and well explained as losing money on this investment could mean losing your job.
- Explain your strategy to invest the $10 million dollars.
- Explain why the Return on Investment will be in the market, discussing consumer trends for products.
- Lastly, how will your investment impact the other brands in the portfolio of the company? Make sure to look up all of the products that the company produces in the category you select to invest in as well as the other categories of products that each company makes.
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