Hey, The questions I am going to ask you is for Marketing and Advertising Communications course. Help me find the right multiple choice pls.

QUESTION 28

1. In studying Maslow's Hierarchy of Needs, we learned that basic needs like food and water must first be satisfied. Then come the safety needs of safety and security. Once all the needs are satisfied what is the final need that must be satisfied?

a.Sense of belonging

b.Social success

c.Self-actualization (just changed the order)

d.Need for family

QUESTION 4

1. When a brand is in trouble and is rebranding or re-positioning any product, which is one of the very first things to determine?

a.What is the key consumer benefit?

b.Who is the target?

c.What else can the brand make?

d.How big is the product line?

QUESTION 18

1. Branding elements like Apple's "Think Different"; Duracell "Trusted Everywhere"; Maytag "Dependability" are examples of:

a.Integrated marketing

b.Differentiation and competitive advantage

c.Brand value

d.Brand identity