Hi, all!

Now, we're onto the Strengths and Weaknesses (internal side) of a company.

When youre analyzing the internal environment of a firm, you are looking inside the chosen organization, for example, its structure, culture, assets, resources, etc. Remember the Value Chain, Resource-Based View of the Firm, Balanced Scorecard!

What elements dominate their internal environment -- those elements are classified as strengths and weaknesses.

Use ANY company (again, hopefully one we've heard of) and list/describe/discuss some strengths and some weaknesses of the firm. Do the companys strengths pursue real challenging opportunities, i.e., are they risk-takers, or do they undertake the lowest hanging fruit, i.e., are they risk-averse. Give examples. Do they guard against threats, which could take advantage of their weaknesses? Again, in doing so, name some 1) strengths and 2) weaknesses of the firm, in light of opportunities and threats. (You may want to choose the firm you talked about in past discussion boards, when we were analyzing opportunities and threats.) Google around! But for now, we are looking for some: a) strengths and b) weaknesses to the firm in question. From this a SWOT Analysis is conducted. And, from there, a quantitative SWOT Analysis -- EFAS, IFAS, and SFAS -- could be done. See in Blackboard, under Content, the GLD-EFAS-IFAS-SFAS-Maytag Sample.ppt, which I posted.

Note: Do not use Google or Apple Inc as an example. Try other companies.