Hi and thank you in advance **(Information Added)**.

"ALL POSSIBLE INFORMATION HAS BEEN PROVIDED; Including thorough explanation in asterisks/ brackets on how to approach each part."

**(To be individually responded to in a general sense which can be applicable to any business as well, how would each target below be tracked by Vessi Sneakers to ensure they are being met. Example. Collecting Data, making change, then measure performance data with changes implemented & make change again if necessary or compare metrics with competitors or previous years.)**

1A) Explain in-depth how you would monitor progress, including benchmarks, evaluation, procedures and budgets to achieve the below targets for Vessi Sneakers.

Increase yearly revenue by 45% in October 2026, with stalls at fairs. By communicating with consumers in-person.

Increase yearly revenue by 35% in December 2026, focusing on ages 0 to 15 year olds. By giving away a free pair of socks per purchase.

**(For 'MoG', how will 0-15 year olds find or buy this product. For instance being present at an Athletic Convention; How would Vessi get there and appeal to the target market? For 'Intermediaries', Vessi currently work with stores similar to Foot-Locker (Athletic Store), use billboard/poster advertisements, as well as sponsoring events; You have to analyze their current modes of distribution & make recommendations as to how they can improve it.)**

1B) Explain in-depth how the Vessi Sneakers will be available to '0 to 15 year olds' where and when they want it. Use Framework for Distribution, Movement of Goods and Intermediaries also include illustration on current contribution side-by-side with recommendations. [Minimum 500 words.]

Movement of Goods: Consider market structure and how your brand/ products will reach target audience. Detail levels of the marketing channel that will be utilized and why. (Provide a diagram of the levels applied.)

Intermediaries: Discuss types of intermediaries your brand currently distributes its products and make recommendations for improvement.