HI case study

Clean & Clear used Snapchat to help raise awareness of its Morning Burst facial cleanser among females age 13 to 24. They partnered with Snapchat to run animated Snap Ads that reached the right people at the right time. Clean & Clear also used Snapchat's Lifestyle Categories to optimize its Snap Ads between Stories campaign and reach Snapchatters more likely to be interested in beauty. Clean & Clear's Snap Ads and Filters campaign generated an 11.2% lift in Aided Awareness and a 7% lift in brand favorability.