Question
Hi How should I decide which product version to sell based on the input given estimated product development cost,variable cost ($per unit) ,segment size,segment dev.
Hi
How should I decide which product version to sell based on the input given estimated product development cost,variable cost ($per unit) ,segment size,segment dev. cost and willingness to pay (by consumers from each segment) ? At what price to be sold? This question is from cambridge software case study. Ths is for personal understanding.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
