Hi,

I am taking a Intro to marketing course, my assignment is to to make a tactics and action part of the marketing plan. How to implement tactics such as e- marketing social networking, and integrated marketing strategy communication imc, The action phase allocates specific functions and tasks within a timeline, to identify the internal and external resources for implementing the strategy and acess the companys systems and process. The company I am working on is Starbucks any help will be greatly appreciated.