Hi I am writing a social change strategy assignment, I am writing about decreasing drug usage with youths in Australia.

What would be the exchange offer to them to make a stop or don't start using drugs?

Here is the guideline for this paragraph

A.Identify the value exchange offer on which the behaviour change strategy will be based (ie: what is the positive behaviour, knowledge, attitudes that you want the target audience to engage). Essentially you are wanting to brand your behaviour change initiative to ensure that you provide unique value. Wri te a short paragraph explaining where you want to be in the consumer's mind and which elaborates/justifies the positioning statement below.

For example:

How To Drink Properly leverages an alternate behaviour brand within the alcohol change marketplace advocating the value exchange entity of 'drinking properly' within a frame of 'doing it better', 'doing it classy', 'doing it more maturely' as opposed to 'getting shitfaced', 'drinking sloppily', or having a 'vomit beard'. This value exchange offer aims to resonate with the target audience as opposed to talking 'to' the target audience, and to empower young adults to reconsider their drinking choices by taking control of their drinking patterns.

Thank you