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Hi, I have a question related to the my STP strategy essay. I need to identify the target market and also the segmentation variables used

Hi, I have a question related to the my STP strategy essay. I need to identify the target market and also the segmentation variables used in segmenting the target market for the product Kobo Libra H20. However, there are not so many information and promotions or advertisement in the brand's website. Can you help me with identifying the target market or recommending some sources I can use to justify my discussion?

Thanks in advance!

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