Hi! I have this discussion that I could use some help with. appreciate any and all help. 5 stars who can help!

Do you think email marketing is still relevant in our days?

Attached is a promotional email sent to me, together with its subject line. I shop online frequently; I mostly buy stuff for my baby twin girls.

Please discuss the following:

• Examine the subject line of the email:
• How does it entice you to open the email?
• Does the content match the subject line?
• Examine the content of the email:
• What is the call to action? Is it effective?
• Is the quantity of content appropriate?
• Should they have included additional offers or content? Should they have included fewer offers?
• Do you think this same email went to the entire database or was it sent to a specific segment? Do you think any part of the email is segment-dependent?

Gmail - 1 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... Nurit Shaul (1) invite pending: You've been gifted 40% OFF your order 1 message Old Navy Sun, Jun 17, 2018 at 3:16 PM Reply-To: Old Navy US To: nshaul@gmail.com Last chance! 50% OFF ALL shorts & ALL swim ends TONIGHT. View in web browser. NEW ARRIVALS / WOMEN / WOMEN'S PLUS / MATERNITY / MEN / GIRLS / BOYS / TODDLER / BABY FREE SHIPPING ON ORDERS OF $50 OR MORE STYLE 6/18/2018, 3:40 PM Gmail - 2 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 3 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 4 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 5 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 6 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 7 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 8 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... Excludes clearance in-store, licensed products, Maternity & Activewear. While supplies last. 6/18/2018, 3:40 PM Gmail - 9 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 10 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... Excludes clearance in-store, licensed products & Maternity. While supplies last. 6/18/2018, 3:40 PM Gmail - 11 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 12 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 13 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 6/18/2018, 3:40 PM Gmail - 14 of 15 (1) invite pending: You've been gifted 40% OFF your order THERE'S AN OLD NAVY STORE NEAR YOU https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... 625 ATLANTIC AVE, BROOKLYN, NY 1009 FLATBUSH AVENUE, BROOKLYN, NY Privacy Policy | Unsubscribe | Old Navy Card Program If you have any questions about our privacy policy, contact our customer service center via email at custserv@oldnavy.com, or call us at 1-800-OLD-NAVY (1-800-653-6289). You may also contact us by postal mail at Oldnavy.com Customer Service, 6007 Green Pointe Drive, Groveport, OH 43125. If you'd rather not receive email updates from Old Navy, you can unsubscribe from our mailing list by clicking "Unsubscribe" above. 40% off at Banana Republic, Gap & Old Navy: Offer valid from from 6/17/2018 at 12:00 am ET to 6/18/18 at 11:59 pm ET in the U.S. (including Puerto Rico) only at Banana Republic online, Gap online, and Old Navy online. Not valid at Banana Republic Factory online and Gap Factory Online. Offer cannot be applied to purchase of GiftCards, packaging, applicable taxes, or shipping and handling charges and not valid on the following merchandise: Banana Republic: BR Picks, BR Monogram Collection, 100% Cashmere, leather apparel, designer collections & collaborations, The Pride Collection and third party branded merchandise; Gap: Leather and/or Suede Apparel and Accessories, Maternity Ingrid & Isabel, Noodle & Boo, Swell, Tzumi, Manduka, Tavi Noir, Sarah Jessica Parker Collection, Tretorn, Quality People, and Ovadia & Sons; Old Navy: Today Only Deal, 2 Days Only Deal, Hot Deal, Jewelry, Hi, I'm New, Best Seller, Beauty and Licensed Product merchandise. Offer not valid on international shipments. In-store prices may vary and may differ from online prices. Online promotional codes cannot be used on in-store or reserve in-store purchases. Offer is good for multiple uses online during term of promotion. No minimum purchase required. Offer is non-transferable and not valid for cash or cash equivalent. No 6/18/2018, 3:40 PM Gmail - 15 of 15 (1) invite pending: You've been gifted 40% OFF your order https://mail.google.com/mail/u/0/?ui=2&ik=fea1643645&jsver=nz7oc4z... adjustments on previous purchases. Offer cannot be combined with Gap Inc. employee discount or any other offers or discounts. Offer subject to change without notice. Must enter promo code STYLE at checkout to receive offer. 50% Off All Shorts: Offer valid 6/16/18 - 6/17/18 at Old Navy stores in the United States (including Puerto Rico) and at Old Navy online. Excludes Maternity, Active Shorts, Licensed Products and Clearance In-Store. While supplies last. No adjustments on previous purchases. Cannot be combined with other offers or discounts, including Gap Inc. employee discount. 50% Off All Swim: Offer valid 6/16/18 - 6/17/18 at Old Navy stores in the United States (including Puerto Rico) and at Old Navy online. Excludes Maternity, Licensed Products, Clearance In-Store, and Women's Plus In-Store. While supplies last. No adjustments on previous purchases. Cannot be combined with other offers or discounts, including Gap Inc. employee discount. Entire Store on Sale. Up to 50% Off: Select styles only. While supplies last. For a limited time. Online & in-store prices and exclusions may vary. All Women's On Sale. Up to 50% Off: Select styles only. While supplies last. For a limited time. Online & in-store prices and exclusions may vary. All Kids & Baby On Sale. Up to 50% Off: Select styles only. While supplies last. For a limited time. Online & in-store prices and exclusions may vary. All Men's On Sale. Up to 50% Off: Select styles only. While supplies last. For a limited time. Online & in-store prices and exclusions may vary. Clearance: Select styles only. While supplies last. For a limited time. Online & in-store prices and exclusions may vary. Free shipping is valid on orders of $50 or more shipped to a single U.S. address, after promotions and discounts are applied. Gift cards, packaging, and taxes do not qualify toward the minimum purchase requirement. Eligible customers must select this option during checkout in order to receive free shipping. Offer is subject to change without notice and excludes purchases from Gap Factory and Banana Republic Factory. 2018 Gap Inc. 6/18/2018, 3:40 PM