Hi, I know this is a odd question to ask on here but I am currently doing my vacation scheme applications and I really need help on a question they have asked me to answer. As this is the Christmas period, all of my teachers are on leave and are not replying any emails. Please do help if you can! I would really appreciate it.

Q: Someone has approached you and is asking you for a firm recommendation. How would you promote the firm to the potential client?

I am not sure on how to structure this answer and what attributes I can talk about regarding the firm? I have had this question before in an interview and I really think I did not get a call back because I struggled to answer this question, so please do help in any way you can!

Thank you for helping in advance!