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Hi, I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign.

Hi,

I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions.

Can you help us understand why? The vendor's performance metrics are below.

Thank you, Carlos Henderson

Task

The percentages in the table represent the performance change from the previous month. Consider the impact of each metric on customer questions.

Metric

Month 1

Month 2

Month 3

% Customer Questions

+8%

+10%

+12%

% Shipped On Time

-10%

-7%

-5%

% Shipped Incorrectly

+2%

+4%

+4%

% Discounted

+18%

+18%

+14%

Units Shipped (Thousands)

80

85

100

Question 1 of 4

How impactful were late shipments on customer questions?

Please rate from Not impactful to Extremely impactful using the buttons below.

Rating 1 of 4,

1 Not impactful

2 Somewhat impactful

3 Moderately Impactful

4 Extremely impactful

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