Hi, I need help on answering the following questions for the company: Goodyear Tire & Rubber Company, using their SEC 10K results as reference. I would appreciate the help, as I'm working on two other companies and would need to submit them by tonight. For this case I only need Goodyear.

Note:You will need to read the latest 4 years of your SEC10K competitor. Business description section and management discussion section.

1. What is the business, the products, the customers, what is the recent history economic performance, what are the recent strategic decisions taken by thecompany?

2. What are the key success factors and risks associated with the firm's chosen competitive strategy?

3.Does the firm currently have the resources and capabilities to deal with the key success factors and risks?

4. Has the firm made irreversible commitments to bridge the gap between its current capabilities and the requirements to achieve its competitive advantage?

5. Has the firm structured its activities (such as research and development, design, manufacturing, marketing and distribution, and support activities) in a way that is consistent with its competitive strategy?

6.Is the company's competitive advantage sustainable? Are there any barriers that make imitation of the firm's strategy difficult?

7. Are there any potential changes in the firm's industry structure (such as new economic conditions, new technologies, foreign competition, changes in regulation, change in customer requirements) that might dissipate the firm's competitive advantage? Is the company flexible enough to address these changes?