Question
Hi I need help with these question. Thank you so much. Sales territories facilitate planning and controlling selling activities. Efficient territories enable salespeople to spend
Hi I need help with these question. Thank you so much.
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Sales territories facilitate planning and controlling selling activities. Efficient territories enable salespeople to spend more time with present and potential customers and less time on the road and hence ____________.
a. strengthen customer relations
b. build a more effective sales force
c. better evaluate each salesperson
d. coordinate selling with other marketing functions
3. Of the following reasons, when should a firm not consider revising established sales territories?
a. | if the original alignment is due to poor territory design
| |
b. | if the market changes | |
c. | if the cause is the compensation plan or training program | |
d. | if territorys sales potential and workload are over- or underestimated |
2. Firms that have adopted a ____________ perspective see benefits in assigning territories based on customer characteristics instead of geographical characteristics.
a. | customer satisfaction perspective
| |
b. | customer relationship management perspective | |
c. | customer loyalty perspective | |
d. | customer service perspective |
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