Hi I need help with this problem.

You read aboutiMC programs as a potential part of a promotional mix. (That stands for Integrated Marketing Communications.) Which of the following is a benefit of using such a program? a. A unificd personality for a brand or product can be created b. Firms need only work with one outside vendor C. Only those working in the communications division assist with IMC programs d. Marketen focus on thaditional network TV wuch as NBC, CBS, and ABC