Question
hi, i want brief explanation about below questions: QUESTIONS: How is the Gillette Series being positioned with respect to (a) competitors, (b) the target market,
hi, i want brief explanation about below questions:
QUESTIONS:
How is the Gillette Series being positioned with respect to (a) competitors, (b) the target market, (c) the product class, (d) price and quality? What other positioning possibilities are there?
What strategies do you propose to Gillette? Address the entire marketing mix.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
