Hi$!$ I want to try out some retargeting ads. Are you familiar with the pros and cons of retargeting ads versus interest ads?

There isn$$t really a difference between those types of ads. They just are two different ways to display an ad$.$ Regardless of the one used, their results are the same.

That$$s a good question. Retargeting ads are directed at those who have interacted with a brand before, and interest$-$based ads rely on previous browsing history to target customers. Either way, both ads will yield similar results, so it doesn$$t matter which one you choose to use.

That$$s a good question. Interest$-$based ads capture new traffic. So they typically have low conversion rates, but they raise brand awareness. Retargeting ads help those who$$ve already interacted with a brand close the deal on a purchase. They feature lower impressions and clicks, but CTR and conversion rates are generally higher.