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hi I'm confused by my teacher's notes and I wanted to know if some could summarize or explain what these statements mean digital dependants 6.98%

hi I'm confused by my teacher's notes and I wanted to know if some could summarize or explain what these statements mean

digital dependants

  • 6.98% of population
  • 11.06% of households

How They Live:

  • Mix of urban and second-tier cities
  • Single, white, college-educated
  • 8 out of 10 are under 35 years old

How They Shop:

  • Upscale taste with modest budget
  • Decreased focus on traditional media
  • 2x as likely to spend more time on digital media sites

What They Believe:

  • Active and aspirational consumers
  • Less brand loyal
  • Global conscious
  • Career-focused

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