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hi I'm confused by my teacher's notes and I wanted to know if some could summarize or explain what these statements mean digital dependants 6.98%
hi I'm confused by my teacher's notes and I wanted to know if some could summarize or explain what these statements mean
digital dependants
- 6.98% of population
- 11.06% of households
How They Live:
- Mix of urban and second-tier cities
- Single, white, college-educated
- 8 out of 10 are under 35 years old
How They Shop:
- Upscale taste with modest budget
- Decreased focus on traditional media
- 2x as likely to spend more time on digital media sites
What They Believe:
- Active and aspirational consumers
- Less brand loyal
- Global conscious
- Career-focused
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