hi I'm confused by my teacher's notes and I wanted to know if some could summarize or explain what these statements mean

consumer decision journey

Moment of Purchase:

After our targets have our brand in their evoked set, we will utilize mobile ad geotargeting with local dealerships. We will offer free test drives of Honda Reliant in the suburban and urban areas.

Focusing on the financial incentive, we will promote the Federal EV tax credit that offers up to $7,500 in order to increase amount of purchased vehicles.

Post-Purchase:

We will promote the HondaLink App, which allows consumers to check parking, schedule service appointments with local dealerships, get roadside assistance, and have vehicle guides at their fingertips.