Hi, im having trouble doing assessment 1 for MGB309, it is a strategic analysis report, they have given this guideline (below) but i am wanting some more assistance as i am lost. It is on the company Zespri and case "Zespri Grows"

Thanks

1. Executive summary - single page that contains all the key points from your report
2. Clients distinctive competencies
3. Key success factors for client's key market segments
4. Analysis of Zespri's current and future competitiveness in key market segments
5. Strategic issues - what are the key challenges facing Zespri? What are the key strategic issues that need to be addressed for Zespri to achieve a sustainable competitive advantage?