Hi im struggling with these two question in my assignment

Question 1A(Describe how Tesla Motors' marketing strategy capitalizes on some consumers' preferences for online purchasing in order to influence buyer decisions? Each step of the decision-making process should be briefly related to online buyer behavior.)

Question 1B (Explain how, in their marketing, Tesla Motors can use social influence to encourage sales of their products. Use two academic references in your answer)

Context for both question 1A and 1B(Tesla Motors, the American electric vehicle company. Tesla is a leader in reinventing the consumer's car buying journey. They have created a customized, socially engaging, buying experience. Their tactic emphasises 13 an appealing, content-rich online experience, using a website and social media. The website is clean and clear, while also being informative. It features a blog by Elon Musk, a majority owner and "lead product architect," who has become the visible face of the company. The goal of the company is to build a marketing strategy accessible on a variety of devices across multiple channels, while offering a seamless customer experience. Mohan has been asked to review marketing strategy used in the website and blog and explain to the client how this capitalises on consumers' preferences for online purchasing in order to influence buyer decisions)