Hi My company and product of choice is
- Tecmask: Australian manufacturer of a range of reusable face masks.
- Please answer these four questions, thank you.
From the list below, select ONE (1) business and their product range to become your focal Case Study for ALL Assessment Tasks completed throughout the Semester. That is, the Application Presentations (1 and 2), and Case Study, Part A and Part B. o o White Gum Wool: Range of ethical Tasmanian yarn and fibre (excluding Fleece products). Tecmask: Australian manufacturer of a range of reusable face masks. Ovi Earth: Tasmanian producer of an organic skin care range. Ashgrove: Snack range titled 'Signature Range of Cheese Crunchettes'. O o Once you have chosen your Case Study: . Undertake desk research into how the business engages in marketing their product range to Australian consumers. That is, Case information should be drawn from ONLY publicly available sources (e.g., websites, trade journals, industry reports, magazine articles, blogs, reviews, personal observation). The business itself MUST NOT be approached or contacted for information or assistance. . Remember to focus ONLY on the marketing activities targeting end consumers (that is, NOT business-to- business marketing activities). Remember to focus ONLY on the marketing activities targeting Australian based consumers (that is, NOT consumers in international markets). NOTE: 'Text to Speech' software must NOT be used as it does not allow the viewer to assess your oral skill. Your AP2 submission should address the following: 1. Outline the Product strategy implemented to create the value proposition of your chosen product range. 2. Outline the Pricing strategy implemented to capture the value proposition of your chosen product range. 3. Outline the Placement strategy implemented to deliver the value proposition of your chosen product range. 4. Outline the Promotion strategy implemented to communicate the value proposition of your chosen product range. From the list below, select ONE (1) business and their product range to become your focal Case Study for ALL Assessment Tasks completed throughout the Semester. That is, the Application Presentations (1 and 2), and Case Study, Part A and Part B. o o White Gum Wool: Range of ethical Tasmanian yarn and fibre (excluding Fleece products). Tecmask: Australian manufacturer of a range of reusable face masks. Ovi Earth: Tasmanian producer of an organic skin care range. Ashgrove: Snack range titled 'Signature Range of Cheese Crunchettes'. O o Once you have chosen your Case Study: . Undertake desk research into how the business engages in marketing their product range to Australian consumers. That is, Case information should be drawn from ONLY publicly available sources (e.g., websites, trade journals, industry reports, magazine articles, blogs, reviews, personal observation). The business itself MUST NOT be approached or contacted for information or assistance. . Remember to focus ONLY on the marketing activities targeting end consumers (that is, NOT business-to- business marketing activities). Remember to focus ONLY on the marketing activities targeting Australian based consumers (that is, NOT consumers in international markets). NOTE: 'Text to Speech' software must NOT be used as it does not allow the viewer to assess your oral skill. Your AP2 submission should address the following: 1. Outline the Product strategy implemented to create the value proposition of your chosen product range. 2. Outline the Pricing strategy implemented to capture the value proposition of your chosen product range. 3. Outline the Placement strategy implemented to deliver the value proposition of your chosen product range. 4. Outline the Promotion strategy implemented to communicate the value proposition of your chosen product range
