Question
Hi, please help me define and explain the following. I will take an exam this Sept, and I just need a short explanation of the
Hi, please help me define and explain the following. I will take an exam this Sept, and I just need a short explanation of the following.
Subject: Marketing Management
Creating and Capturing Customer Value
Partnering to Build Customer Relationships
Analyzing the Marketing Environment
Managing Market Information
Consumer Markets and Consumer Buyer Behavior
Business Markets and Business Buyer Behavior
Customer-driven Marketing Strategy
Products, Services, and Brands
New Product Development and Product Life-Cycle Strategies
Pricing
Marketing Channels
Communicating Customer Value
Sustainable Marketing
Marketing Plan
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