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hi, so i have a problem with this question here : Discuss the four major methods to segment a market: geographic, demographic, psychographic and behaviouralsegmentation.
hi, so i have a problem with this question here :
Discuss the four major methods to segment a market: geographic, demographic, psychographic and behaviouralsegmentation. Marketers rarely limit their segmentation analysis to only one or few variables. Using the Roy MorganValues Segment of your Marketing Plan Project as an example, describe the geographic, demographic, psychographicand behavioural characteristics of this Value Segment.
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