Hi There,

I have a marketing assignment from Richard Ivey Shool of Business Paper, "Pillsbury Cookie Challenge".

The lectures asked to answer this question:

Choose the Pillsbury Cookies target segment and explain your reason.

My current answer is like this,

Current market : Refrigerated users

Potential markets: Scratch/baking mix users

1.Mothers between ages of 30 - 45.

Mothers in 30-40s who lead an active busy lifestyle who is looking for time serving and convenient product that she can enjoy with her family.

2.Busy lifestyle.

Working women, Who are never baking and don't have a spare time to do so.

Could you guide on how to answer this question?

I'm not sure about what else? how to answer question more detail based on what have been said the paper? which information should I use to answer this question?

Thank You