Hi, there. I want to ask 2 questions.

1. What is the positioning of the beer brand Kirin? Why?
2. Which brands are the competitors of Kirin? Why?

Please see the attachments. Thank you in advance.

Coordinates Coordinates of each item in the new reduced space. Dimensions 1 2 Amstel Light -0.1148 -0.5261 Bass -0.124 0.7578 Becks -0.2807 0.1225 Corona -0.0605 -0.2482 Dos Equis -0.2243 -0.0412 Heineken 0.0645 0.0753 Kirin -0.1518 0.0737 Molson 0.74 0.0049 Moosehd -0.2494 -0.2387 Sapporo -0.0457 0.0449 St. Pauli 0.4467 -0.0249 Dimensions 2 Attributes Rich full-bodied taste -0.7232 0.4544 Good taste -0.8645 0.2868 No aftertaste -0.2277 -0.8172 Refreshing -0.5062 -0.511 Light -0.0224 -0.6818 Lower price -0.0148 -0.1642 Good value for mone -0.0775 -0.0356 Prestigious-popular -0.3757 -0.3712 Masculine -0.3794 0.5025 Country with brewing -0.2249 0.0472 For young people -0.0841 -0.3431 Gives buzz -0.2786 0.4228 Drink at picnics & out -0.4852 -0.4624 Drink at bar -0.7476 0.1194 Drink with friends -0.8868 0.0121 For home after work -0.7094 0.3272 To serve guests at ho -0.6214 -0.2774Perceptual Data Average score each brand achieves on each attribute from your sample of respondents. Rich full- Country bodied No with taste Prestigious- Drink at Good taste aftertaste brewing For young To serve picnics & Amstel Light Refreshing Light 3.1 popular Gives buzz Drink with For home 3.5 guests at 3.3 tradition 3.5 people Bass 3.6 Masculine 3.8 3.4 outings Good value 3.9 2.4 Drink at bar friends 2.3 3.5 2.8 after work 2.8 1.3 2.5 home 3.3 Lower price for money 3.5 Becks 2.5 3.1 3.3 3.5 3.7 1.8 3.2 3.8 3.9 3.6 2.1 2.8 2.8 3.5 2 Corona 3.3 3.3 2.4 3.5 2.9 3.7 3.5 3.8 3.2 3.8 3.6 2.1 3.1 3.1 3.1 1.6 2.7 Dos Equis 3.8 2.6 3.1 3.9 2.5 3.5 2.8 2.3 3.6 3.6 2.6 3.4 3.6 1.8 2.9 3.3 1.7 2.6 2.5 3.5 2.6 Heineken 3.5 3.5 2.9 2.7 3.5 2.4 3.5 3.2 1.8 2.9 3.5 2 3.3 3.3 2.7 Kirin 3.1 2.9 2.3 3.7 3.4 3.6 3.6 2.7 3.3 2.1 2.3 3.3 3.5 3.3 2.2 3.4 Molson 3.1 2.8 3.1 3.5 3.5 3.2 2.8 2.4 3 3 2.9 2.6 2.8 2.2 2.5 3.1 2.2 2 Moosehead 2.2 3.5 3.5 2.4 3.4 2.4 3.5 3.7 3.5 1.8 3.1 3.6 2.3 2.5 2.6 Sapporo 2.6 3.4 3.4 3.5 2.8 3.1 2.6 2.8 2.6 2.7 2.8 2.9 3 2.8 3.4 1.9 3.4 2.4 St. Pauli 1.9 3.1 3 3.6 3.2 3.1 2.9 3.1 3.1 3.5 3.5 2.4 2.1 2.8 2.2 2.6 3.3 2.5 3.4 2.9 2.5 3.5 2.3 3.5 2.3 3.5 1.4 2.6 2.7 2 Average 3.1 3.42 3 3.55 3.1 2.85 1.8 3.28 2.5 stdev 2.21 0.32 2.96 0.30 2.72 0.28 2.94 0.31 2.40 "above avg" 0.60 2.85 0.35 3.07 0.27 3.28 0.54 3.43 3.74 0.36 3.34 3.84 0.48 3.32 1.89 3.14 3.59 0.39 2.60 "below avg" 2.80 3.32 0.25 0.3 3.10 2.99 0.35 3.25 2.57 3.47 3.34 0.29 3.46 0.26 2.97 2.76 3.63 0.39 1.61 2.61 2.45 2.40 3.68 3.63 2.04 3.60 2.37 2.69 2.15 2.99 2.94 3.17 3.04 3.03 1.63 2.21 Kirin 3.6 3.6 2.7 3.3 Sapporo 2.3 3.4 3.5 3.1 2.8 2.9 3 3.5 2.4 1.9 3 3 3.1 3.1 2.9 3.4 3.1 3.5 3.5 2.4 3.5 3.3 1.8 3.4 2.6 3.5 3.5 3.5 1.4 2Positioning Map Masculine Rich full bodied taste Give buzz - for homeafter work Good taste -Drinkat bar Backs Kim . Heine Edition withp proving toad Mobon 1(39 6%) -Drink with friends . Das-BadGood value for money St. Pauli Lower price To serve guests at home Prestigious- po puBy Young people Drinkat picnics &outings Refreshing Aretel Light Light No aftertaste I (29 9%)Variance Explained Variance explained as a function of the number of dimensions. Dimensions / 1 2 3 4 5 6 7 8 9 10 11 Total variance explain 0.398 0.299 0. 123 0.075 0.052 0.032 0.009 0.007 0.003 0.002 0.000 Cumulative variance e 0.398 0.697 0.820 0.895 0.947 0.979 0.988 0.995 0.998 1.000 1.000 Statistics Descriptive statistics about the input data. Proportion Attribute Mean Variance Variance Explained Rich full-bodied taste 3.42 0.304 0.900 Good taste 3.55 0.284 0.940 No aftertaste 2.86 0.268 0.896 Refreshing 3.28 0.298 0.803 Light 2.21 0.568 0.775 Lower price 1.89 0.247 0.301 Good value for money 2.60 0.377 0. 194 Prestigious-popular 2.96 0.336 0.653 Masculine 2.86 0.460 0.735 Country with brewing to 2.94 0.512 0.375 For young people 2.40 0.346 0.500 Gives buzz 2.72 0.255 0.635 Drink at picnics & outin 3.07 0.369 0.766 Drink at bar 3.28 0.330 0.831 Drink with friends 3.43 0.242 0.923 For home after work 3.34 0.284 0.848 To serve guests at hon 3.32 0.272 0.774