Hi there, I was writing my assignment but I am not getting enough score when I am self assessing on my rubric. I wish to know how to approach these question. I am looking to see your views to understand how I can expand on my writing draft. if you point ways I can expand to these questions that would be great.

Question 1: (10 marks)

Crowdfunding is not only a profitable and beneficial way of generating funds for the

company but can also be a useful promotion tool. What role do you think crowdfunding has

played in the promotion of Amazfit - X. How does this approach relate to the promotion mix

you studied in this course?

Question 2: (10 marks)

Evaluate the current Pricing Strategy used by Amazfit-X. What do you think might have been

the main considerations in setting the current price for Amazfit-X?

Question 3: (10 marks)

Considering that product characteristics have a considerable influence on adoption rates for

new products, what product characteristics of Amazfit-X will promote or hinder its adoption?

Make recommendation to the company to address the latter.

Question 4: (10 marks)

We covered Roger's Adoption Model in the course (refer to page 148-150 of the textbook or

week 12 revision notes). However, several other theories have been proposed to describe the

process of how new products get accepted in the population. Kaur et al (2010)* provides a

summary of the three main theories of product adoption including Roger's Adoption Model.

Which one of these theories do you believe are most applicable/useful in describing the

adoption process for Amazfit X? Why?

* Innovation Diffusion and Adoption Models: Foundation and Conceptual Framework By

Kamalpreet Kaur & Mandeep Kaur in Management and Labour Studies, Vol. 35 No. 2, May

2010. Available from RMIT Library Online.

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