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hi there,can you please help me answer this questions based on the case study given above the question 1.1.thank you QUESTION 1 (30 MARKS) Today's
hi there,can you please help me answer this questions based on the case study given above the question 1.1.thank you
QUESTION 1 (30 MARKS) Today's competitive environment and environmental pressure groups have compelled most companies to invest in green marketing or green advertising. Green marketing has been understood as a business commitment to safe, environmental friendly products or services through using easily decomposing packaging, improved pollution methods and efficient use of energy. Besides meeting environmental demands; going green and or managing waste has been linked with good public image and profitability for most businesses. Today, Ford Motor Company despite being known among the heaviest polluters worldwide; it has resorted to using environmental friendly fabrics that are recyclable on its Ford Focus and Escape vehicles. Likewise, Nike has been recently using polyester for its product lines and renewable energy sources for its plants. Adapted from: Maziriri, E.T., 2020. Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa. Cogent Business & Management, 7(1), p. 1719586. 1.1 Based on the case study, recommend at least six waste management and sustainable packaging solutions that a company can utilise to ensure its packaging is safe to the environment and a good image is maintained. (15 Marks)Step by Step Solution
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