hi, this is my first time on course hero so I don't know how it work. but I am stuck on this project: the Java Been company.

Scenario

You are a communications professional and have been recently hired by Java Been to assist the company with developing branding guidelines. The company not only needs you to create specific brand elements, but it also needs guidance on building and maintaining the brand. Java Been faces a great amount of competition, and its customers have various options by which to obtain the same product or service. Java Been, therefore, has asked you to help them communicate to the public why their business is the one customers should choose. You explained that this distinction is something that goes beyond simply price or location, and instead is informed by a business's brand identity, which represents the company's personalitydetailing who the company is, what the company's values are, and the company's mission.

Directions

You were recently hired by Java Been to assist the company with developing branding guidelines. The company not only needs you to create specific brand elements, but it also needs guidance on building and maintaining the brand. Mary Geer and Jay Sorth started Java Been three years ago, and since then, the company has grown tremendously. In the beginning, Mary and Jay focused their attentions entirely on ensuring their company would survive. Now that the company has grown, Mary and Jay want to shift their focus to recreating their brand identity and defining a brand strategy for the caf. With the brand identity, the caf can consistently communicate its values and personality, build loyalty and trust among its customer base, and differentiate itself from the competition. To assist you with the branding guidelines, Java Been has provided you with theircompany profile.

Specifically, you must address the criteria listed below.

in this project I am stuck because I don't know how I will start my introduction.

1) I am not trying to still the the tutor's work. I told you that this is my first time to send a question. I don't know how it work. so please don't say some kind of word to me again.