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Hi Tutor, I need help in providing a communication plan for Nike when they acquired Converse in 2003. please see below grid: Change communication Plan:
Hi Tutor,
I need help in providing a communication plan for Nike when they acquired Converse in 2003. please see below grid:
Change communication Plan: NIKE | ||||||||
Topic | Frequency or Timeline | Stakeholders / Audience | Purpose | Communicator | Message | Author | Delivery Method | Measure |
Acquisition related issues for the acquisition of Converse | Update monthly or when necessary until acquisition is complete | Chairman and the Board of Directors | To eliminate resistance or hesitance about the acquisition | President / CEO | To provide key updates of the status of the acquisition | President / CEO | Face to face in the board meeting to provide updates and answers to questions and inquiries. | Answer questions regarding acquisition activities to build up confidence to all members of the board. |
2) ? | ||||||||
3) ? | ||||||||
4) ? |
- Topic - What is the topic of the communication (a "re" statement)?
- Frequency - Who will get this message? Why?
- Purpose - What is the goal of the communicationwhat should it achieve?
- Communicator - Who is going to actually have their name/voice on this communication?
- Message - What is the foundation of the message? (Key points listed)
- Author - Who is going to write the communication? (Use the name of the officer/change agent, i.e., the CIO, CFO, CEO or the "CA" (change agent), HR Director, etc
- Delivery - How will the message be delivered, and why that method (i.e., e-mail/phone conference/in person, etc.)
- Measure - How will you measure or determine if the message successfully conveyed the information?
Thanks
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