Hi Tutor,

Need help on the highlighted segment.

I need to conduct a marketing research a new Onde-onde flavour egg roll snack to be introduced in the Malaysian market.

Chapter 3

• Data Analysis - Findings and calculation base on the survey summary below,

Chapter 4

• Conclusion and recommendations (What should I recommend base on the data collected below)

Summary of survey (Total sampling - 65) 1. Gender- a. 69.2% female b. 30.8% male 2. Age category - a. (21 to 30) 50.8% b. (31-40) 35.4% c. (41-50) 10.8% d. (51-60) 3.1% 3. They are from- a. Kuala Lumpur 32.3% b. Selangor 66.2% c. Penang 1.5% 4. Do you have food allergic? a. 90.8% for NO b. 9.2% for YES - Egg, Seafood, Gluten and Kiwi 5. Where do you generally get your groceries? (Please tick top 3) a. Premium grocery store: 47.7% b. Aeon: 49.2% c. Hero Mart: 16.9% d. Hyper market: 60% e. Convenient store: 21.5% f. Neighborhood mini mart: 38.5% g. Don't shop grocery: 1.5% 6. Do you like snacking? a. Once in a while: 63.1% b. Big fan of snack: 30.8% c. Not at all: 6.2% 7. Do you buy snack for you family and friends- a. YES 80% b. NO 18.5% c. Sometimes 1.5% 8. How often do you consume snack on a weekly basis? a. 1-2 times: 67.7% b. 3-4 times: 23.1% c. 5-6 times: 4.6% d. 7 times and more: 4.6% 9. Will you purchase more snack during the festive season? Like Chinese New Year, Hari Raya, Deepavali or Christmas? a. YES: 90.7% b. NO:9.3% 10. Do you like the Nyonya delicacy - Onde-onde? a. YES:84.6% b. NO: 12.3%, c. Moderate: 3% 11. Have you ever try an Onde-onde cake? (If yes, kindly specify at "Other" where did you get the cake.) a. YES: 70.8% (they got the cake from local bakery, cafe, and homemaker) b. NO: 29.2%12. In response to the above question, if you have tried an Onde-onde cake, do you enjoy it? a. YES: 54.4% b. NO: 36.8% c. Never try: 8.8% 13. Product description: Onde-onde Love Letter, a pandan flavor crispy egg roll filled with grated coconut and Gula Melaka cream. So, when you bite into the crepe, you will experience the texture of crispy roll, chunky grated coconut, and velvety gula melaka cream. Overall, what is your reaction to the described product above? a. Extremely interested- 15.4% b. Somewhat interested- 41.5% c. Neutral- 32.3% d. Not very interested- 7.7% e. Not at all interested- 3.1% 14. When you purchase a snack, do you check the ingredient list? a. Every time 15.4% b. Occasionally 67.7% c. Not at all 16.9% 15. When you purchase a snack, do you look at the nutritional label? a. Every time 15.6% b. Occasionally 56.3% c. Not at all 28.1% 16. What is the sugar level you usually request when purchasing a bubble milk tea? a. Normal 12.3% b. Less Sugar 64.6% c. No sugar 12.3% d. I don't drink bubble milk tea 10.8% 17. The Onde-onde egg roll will be packaged in a metal container weighing 500g, as shown in the image above. Assume the product has been released; what is the price you are willing to pay for it? a. RM 15 to RM 20 75.4% b. RM 21 to RM 25 21.5% c. RM 26 to RM 30 1.5% d. Below RM 15 1.5% 18. Normally, what influence you to try a new product (snack)? Please tick the top 3. TV commercial advertisement -20 (30.8%) Online advertisement -33 (50.8%) KOL via Facebook 17 (26.2%) KOL via Instagram -27 (41.5%) KOL via Tiktok -8 (12.3%) Newspaper advertisement -1 (1.5%) Promotion in the convenient store -24 (36.9%) Promotion in the supermarket (.. -29 (44.6%) Billboard advertisement -4 (6.2%) Friend or family 40 (61.5%) Just feel like it -1 (1.5%) 10 20 30 40