Question
Hi Tutors, Im Van. Im doing subject call BRAND AND PRODUCT MANAGEMENT. My topic is about Cong Cafe which is a well known coffee brand
Hi Tutors, Im Van. Im doing subject call "BRAND AND PRODUCT MANAGEMENT". My topic is about Cong Cafe which is a well known coffee brand in Viet Nam. my task is to find out the "brand management - Strategy and Plan", and the "Evaluation of its Strategy and plan". Could you help me out please? Thank you very much
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
