Hi, we choose our new product as Ice cream (smoothie cup). I'm not sure about these two parts. Please help if you want to sell these ice cream cups in the market what can be the ideal things for the sale of the ice cream cups.

Introduce your project and the rationale by identifying the key environmental trends that support your decision to pursue a certain product category. What are the opportunities and threats associated with this product? Be sure to identify your major direct and indirect competitors. The marketing environment will shape your decisions you make about the marketing mix.

Outline in detail the target market and the positioning strategy. Use all relevant variables to describe your target market. Define the positioning strategy for your product. Remember, your positioning strategy is relative to your target market needs and your competitors.

You do not need to support your decision with extensive research data, but your recommendation should be reasonable based on some secondary research and the material discussed in Marketing I.