Question
Hide Assignment Information Instructions Summative Presentation In this assignment you are asked to provide a PowerPoint presentation that is between 3 and 6 minutes explaining
Hide Assignment Information Instructions Summative Presentation In this assignment you are asked to provide a PowerPoint presentation that is between 3 and 6 minutes explaining the integrated services model pictured below also on page 27 of the textbook. Using the following questions to guide your presentation. In your presentation you can use a reflective style of presentation highlighting what resonates with you and why you feel the strategy or approach is important based on your personal experience. Feel free to use an example (from your experience or observations) to deliver your presentation. The presentation should accurately reflect what you have learned and also what you want to remember if you ever started a services business. Part 1 Discuss the unique challenges faced in the marketing and management of services and how service can be a competitive advantage. Part 2 Describe a service strategy and discuss the services marketing mix including product, pricing, promotion. Part 3 Describe the processes, physical environment and people that are unique to services marketing. Part 4 Explain the key issues in the management of customer satisfaction and service quality. Presentation Deliverables Narrated PowerPoint Presentation using Microsoft PowerPoint prepare a slide show highlighting your responses to the assignment questions with voice recording only (cameras can be turned off). Approximately 5 7 slides, (include Title slide and closing slide) Include copy of speaking notes or add notes in the notes section of PowerPoint. Save file as PPT files and upload as an attachment. This assignment is completely based on the course content. No use of outside sources will be necessary and are not recommended. This assignment is due no later than April 6th before 11:59 pm. The assignment is graded out of 20. Due on Apr 6, 2023 11:59 PM Available until Apr 15, 2023 11:59 PM. Access restricted after availability ends. Submit Assignment Files to submit (0) file(s) to submit After uploading, you must click Submit to complete the submission. Comments
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