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Instructions

Title: Tableau Data Visualization Final Project $-$

Asheville, United States Airbnb

Objective: The objective of this final project is to demonstrate your mastery of Tableau data visualization techniques using the Asheville dataset. You will be expected to create a dashboards and a series of visualizations $($minimum $6$ sheets$)$ that effectively communicate insights and trends in the dataset.

Requirements:

Your project must be created using Tableau Desktop.

Your project must use the Asheville Airbnb dataset $($the dataset is available in D$2$L$)$; this dataset has a minimum of $10,000$ rows and $10$ columns.

Choose ONE focus $($or relationship among variables$)$ in the dataset that you find interesting and explore it using at least $6$ different types of charts. Your focus must be different from other students in the class.

Each chart should show a different aspect of your focus, such as different dimensions, measures, or filters to gain more insight.

No two charts should have the same insight$($s$).$

Appropriately and effectively use Title, Subtitle, Marks, Borders, Annotations, Labels, Formatting, Borders, Color, Filters, Typography, and Design to effectively communicate your insights.

All charts require an appropriate Title and$/$or Subtitle; other elements should be used as needed to convey the message effectively.

If you create a Calculated Field, make sure to use it$.$

Your project must be original work. Plagiarism will not be tolerated.

Submit your project on D$2$L by uploading the $.$twbx $($Tableau Workbook$)$ file. Ensure that you follow the right file format $(25$ points$).$

Suggested steps:

Explore the Asheville Airbnb dataset and choose ONE focus or relationship among variables that you find interesting.

Determine the best way to represent your focus using Tableau, and create at least five different charts to explore it$.$

Use appropriate formatting, color, and design elements to enhance the visual appeal of your dashboard or visualizations.

Ensure that all charts are effectively titled, annotated, and labeled.

Test your visualization with users to ensure that it is easy to understand and use.

Create a report that explains the design, implementation, and testing of your visualization.

Grading: Your project will be graded based on the following criteria:

Visualization quality $(50\%)$: Does the visualization effectively communicate insights and trends in the data? Is the visualization aesthetically pleasing and easy to read?

Technical proficiency $(20\%)$: Does the visualization incorporate advanced Tableau features, such as calculated fields and tables? Is the visualization optimized for performance?

Creativity $(30\%)$: Is the project unique and original? Does it demonstrate creativity and originality in the approach or design?

Good luck and have fun with your final project!